We’ve partnered with visionary brands /
Think of us as your strategic brand pyromaniacs /
The fuel.
At the core of iconic brands are powerful insights, shaping a deep understanding of consumer preferences, market trends, and cultural shifts. These are the building blocks that elevate brands from entities to phenomena.
Research
Business Intelligence
Consumer Insights
Cultural Fluency
The spark.
Strategy, the silent architect of world-class brands, shapes creativity to make brands stand out and resonate deeply with the audience, fostering enduring emotional connections with people.
Brand Strategy
Brand Foundation
Identity
360 Planning
The fire.
Crafting a beloved brand requires the fusion of creativity and artistry. It involves transforming products into compelling narratives that grab attention and inspire loyalty through distinctive aesthetics and storytelling.
Brand Systems
Visual Design
Copywriting
Content Production
Partnerships / Activations
Campaign Execution
There ARE a few things we’re not down with /
Vendor. Partner.
We're a dedicated team that dives all in and gives our partners 100% to ensure success. If you're looking for an extra set of hands, you can find them cheaper elsewhere, but if you're looking for a partner who genuinely cares about propelling your brand and will bring valuable ideas to the table, we'd love to help.
Pissing in the wind.
Too many dollars are wasted on pretty decks that sit on drives or desks. We're not here to be a creative exercise; we want to create successful outcomes for your brand and require a commitment to amplify and propel it in the right direction.
Half stepping.
Our strategies and ideas are developed through insights, experience, and data, and we fully back our work. The only way to successfully accelerate your brand is by going all in with us. Simply cherry-picking a few ideas and trying to cobble them together is a recipe for failure.
With Free Radicals, you get the full firepower of our founders from start to finish, augmented with a hand-picked execution team that best suits your brand and project needs.
We’ve been clients in our past lives too, and know it sucks. So we blew up the bloated, ineffective, and costly agency model—where they bring in the big dogs during the pitch and then dump you off to a junior team or whoever they have available to do the work at 10x the actual cost. It’s usually a shitshow, leaving you to deal with leftover account execs, weak execution, and overcharging you for the illusion of being actual partners. You might as well burn your budget.
FOUNDERS /
Chad White is an entrepreneurial, creative leader focusing on building sports and entertainment brands for over two decades. His experience includes the founding of multiple stand-alone and brand-side creative studios, where he led strategy, creative, brand campaigns, and activations for the world’s most iconic brands, including Red Bull, Nike, ESPN, Fox Sports, Disney, Nintendo, Jeep/Ram, World Surf League, and Illumination–ushering in the era of social-first integrated branded content and culture-forward marketing.
Damien Fahrenfort is a former pro surfer turned entrepreneur and creative strategist, making a name for himself on the global surf circuit before transitioning into business. Drawing on his experience in the competitive surf world, he co-founded General Admission, a Los Angeles-based experiential retail space that blends culture, design, and community. Damien’s unique perspective, shaped by years as a pro athlete, gives him an edge in brand development and storytelling, helping companies connect with their audiences authentically to help grow businesses.
Trent Good is a pioneering design leader who has transformed product and brand experiences for global powerhouses like Netflix, Blizzard, Hulu, and Surfline—building their capabilities from the ground up. With a keen eye for innovation and quality, he's helped drive substantial business growth and user engagement. His expertise spans strategic design, brand, and product development. He builds robust, scalable systems and consistently delivers excellence and measurable success across the entertainment, sports, gaming, and lifestyle sectors.