Nike

Nike sb // Sixth and Mill; a two-year brand activation in the mecca of modern skateboarding

we designed, built and programmed the ultimate Nike brand experience and training facility to “Progress Modern Skateboarding” and amplify seasonal brand stories. The following metrics are directly attributable to Sixth and Mill:

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Launched and promoted: P-Rod 6 and 7 | Koston 2 | Project BA | Nike SB Dri-Fit | GoSkate Day | DamnAM | Nike SB + Levis | Nike SB APP | Lunar OneShot | Programming: | Retailer Nights | Wear Testing | Open Skates | Film Release Parties | A bunch more..

 

Brand Experience

facility entrance and footwear display monolith

facility entrance and footwear display monolith

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container#2: 10 years of Nike Sb arcade slider and interactive #skateeverydamnday social media aggregator wall

container#2: 10 years of Nike Sb arcade slider and interactive #skateeverydamnday social media aggregator wall

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container#3 nike sb product room featuring “impact” “control” and “Board feel” performance silos

container#3 nike sb product room featuring “impact” “control” and “Board feel” performance silos

explosed detail of the Koston 2

explosed detail of the Koston 2

main skate area looking back toward container#4; the clubhouse lounge and deck

main skate area looking back toward container#4; the clubhouse lounge and deck

view from the loading doc into the VIP container

view from the loading doc into the VIP container

prod academy was a week-long skate clinic and wear testing activation that leaned into the “impact” performance feature of the prod 7

prod academy was a week-long skate clinic and wear testing activation that leaned into the “impact” performance feature of the prod 7

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prod VI display room

prod VI display room

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interactive product silo installation


Koston 2 launch event

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In addition to being a gifter skateboarder, Eric Koston is also a golf enthusiast. In true nike fashion, to celebrate the release of his new Nike SB Koston 2 shoe, we painstakingly miniaturized iconic skate spots and turned them into 9 mini-golf holes.

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Made For Skate event

“made for skate” event:

Made for Skate is book authored by Jurgen Blumlein, Daniel Schmid and Dirk Vogel featuring a comprehensive collection/curation/history of culture changing skate footwear (with a heavy emphasis on Nike SB). We dimensionalized the Made For Skate Book with a sharp focus on “10 years of Nike SB” collection. the exhibit
give consumers an opportunity to get an up-close look at the evolution of the skate shoe.

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